In today’s complex business environment, effective sales and marketing is the arrow-head that organizations use to pierce through the competition, and make a mark in the customer’s consciousness. Today, sales and marketing are a body of specialized knowledge, skills and applications, and an effective marketing professional needs to be aware of the theory and practice of all these dimensions. This program seeks to equip young executives with the knowledge, skills and applications, so that they acquire the foundation necessary for accelerated careers in the sales & marketing functions, in addition to enhancing effectiveness in their current roles.

The program will help participants to:

• Understand and identify the challenges emerging in the market place
• Develop a deep Customer and Market Orientation
• Learn the tools of managing, motivating and leading sales teams
• Master the fundamentals of channel design, development and management decisions.

Diploma Awarded

Diploma in Marketing & Sales from South Point University, UK.

Program Design

• Advertising Management
• Sales Management
• Consumer Behavior
• Rural Marketing
• Product & Brand Management
• E- Commerce
• International Marketing
• Marketing of Services