B. A.(Mass Communication)

Why BA (MC)?

There has been phenomenal growth of media, print and electronic, in India over last two decades. Every day, journalists throughout the world observe, gather, write, and edit material for thousands of news stories. They are local reporters, national level reporters and foreign correspondents. The strength of Media as a pillar of democracy is evident in India and elsewhere. The pillar has been strengthened by having access to information as a matter of right. Mass communication encourages the exchange of ideas among citizens, which is essential for a democracy to work and enhance overall prosperity. It has also opened up enormous job opportunities, full time as well as free- lancing, in the government, NGO sector, Public Relation, Advertisement and Event Management. Many young professionals have earned fame in these fields in a short period.

A professional training is a must in today's competitive world, especially when your actions are exposed to a vast audience as in films, broadcasting, reporting etc. Young creative minds can look for challenging and remunerative employment after graduation in Mass Communication. Democracy is on the anvil in many dictatorial regimes. Mass Communication will have a wider role to play in the emerging sectors.

BA (MC) @tbs

Times business school, is a premier institution for advanced learning and research, created to impart education relevant to professional and development requirements in India and abroad. tbs assesses continually the ever changing requirements of the various sectors and gives additional inputs over and above the university requirements to enhance the employability of the students. Special care is taken to ensure that the case studies and project works are based on real life situations so that the students can relate the work situation experiences easily with the curriculum undertaken. Every effort is made to inculcate in the students the value system so that the name of journalism is not tarnished by sensationalism. They are also told how media can operate free of political and criminal pressure.