The post graduate program in Advertising & Public Relations is an exhaustive program aimed at preparing the student for the industry in one of the sub- divisions of Corporate Communication.

The course involves two broad areas viz. Advertising and Public Relations. It aims at building an understanding of the role and potential of communication and inculcates in students an ability to integrate various communication tools for achieving organizational goal, brand strategies etc. An effort is made to groom the students as team leaders and problem solvers.

A three-tier faculty system operates for the program delivery, which includes the Core faculty, practitioners from the industry and Senior Professionals, who are invited from time to time to share their experiences and enlighten the students about the industry. Hands-on experience is thus given emphasis along with valuable theoretical knowledge. The Advertising and Public Relations PGD program has kept itself abreast of the changing market environment and the expectations of the industry.

Diploma Awarded

Diploma in Advertising & Public Relations from South Point University, UK

Program Design

• Introduction to Advertising & Public Relations
• Practice of Advertising
• Advertising Ethics, Codes and Laws
• Consumer Behavior & Brand Management
• Practice of Public Relations
• Basic Principles of Marketing & Management
• Soft Skill Presentation
• Project Report & Report Writing